Laminate has upped it game and is no longer wood’s little sister. The attitude that laminate wood flooring is a stack them high and sell them cheap product at the low end of the market is changing. It is attempting to shift its market position towards a product that can deliver premium flooring solutions that can change the attitude of consumers and designers. This will be the start of a long, hard road for the laminate wood flooring industry. The popularity but controversy that surrounds tropical wood flooring is doing the laminate wood flooring world a whole lot of good. Consumers are aware of the difficulties in countries offering these species and the declination of the forests they come from. The ability to replicate finishes that with wood is damaging to the environment, prohibitively expensive or time consuming to achieve that makes laminate wood flooring an inviting choice for both the consumer and contractor. Add this to the generally lower cost even at the top end laminates are a superb choice for today’s market. The click systems, which are slightly different with each manufacturer but make installation very easy even for the diy enthusiast, are a boon. It is becoming increasingly difficult to distinguish between laminate and real wood flooring. Many manufacturers offer a 15 year plus warrantly on their floors for domestic locations which is helping the consumer to restore their faith. Sales are dominated by the domestic sector which accounts for some 80% of laminates sold. The industry is tyeing hard to gain the trust of the contract sector to use laminate wood flooring in its standard practices to enable the market to grow and prove its sustainability in a changing market. The world of laminate wood flooring has never been so poised for innovations as it is today,market, where the possibilities of wood effects are endless. Here at iloveflooring.co.uk we have laminate wood flooring to suit all budgets for consumers and contractors or designers alike.